Split screen - pt 8
Sound design:
Today i started with finding some upbeat music to pair with the left hand video. i went onto youtube searching 'happy upbeat music' and found alot of different options. some didnt suit because they were too relaxing when i wangted upbeat or they didnt match the video. then i found the perfect music called 'Happy background'. when i tried it along with the video it fit perfectly to what i wanted and make the video of them appear far more fun and innocent which is exactly what i was hoping for.
Narration:
now this is where things got tricky. when designing my narration for the advert i listened repeatedly to the slam poem i mentioned earlier called 'touchscreen' and i made a lift of its key elements:
- human like
- obedient
- can do everything a human can but better
- an attempt at replacing human life
taking all of this into account, as well as looking at how apple advertise their products in regards to language, i made a few different attempts at a script. however i decided on this one finally after a lot of attempts:
'Introducing, the new apple IHuman.
- Title passes as robot appears on screen -
a completely new and totally functional automated human
- as the structure of the robot appears on screen changing into the robotic hand -
Created from years of fine tuning and research from highly educated Apple Geniuses.
- whilst robotic hand is on the screen-
This new product introduces new cybernetic enhancements to make the new IHuman perfect for your everyday needs.
- the robot walks on from screen left -
introducing someone you can play with
- shows the robot playing table tennis, then him standing still -
Someone who listens
- shows the robot celebrating jumping up and down -
And can even celebrate with you!
- robot appears on screen stationary -
The new apple IHuman.
- robot disintegrates. reappears on screen central before scaling down to the left hand bottom corner, 'P.E.I.A' appears centre screen as the slogan appears underneath'
Perfectly Engineered, Industrial Automation.'
When shooting takes of how i wanted the script to be read, i again went back to watch previous apple adverts, and after looking through about 4 i discovered that in each one the voice over is american to relate back to America being the Corporate capital of the world, it shows the company to be large, international and high profile. and so i decided to read the script in an american accept to reflect on previous apple adverts. after 7 takes of me reading the advert i finally found the correct pitch, timbre and Rhythm to use in order to convey and upbeat and exciting new Product. after finally finding a take i am happy with, i put it into Audition and edited the reverb and pitch a little more to make it perfect before adding it to my final video along with the music.
Today i started with finding some upbeat music to pair with the left hand video. i went onto youtube searching 'happy upbeat music' and found alot of different options. some didnt suit because they were too relaxing when i wangted upbeat or they didnt match the video. then i found the perfect music called 'Happy background'. when i tried it along with the video it fit perfectly to what i wanted and make the video of them appear far more fun and innocent which is exactly what i was hoping for.
Narration:
now this is where things got tricky. when designing my narration for the advert i listened repeatedly to the slam poem i mentioned earlier called 'touchscreen' and i made a lift of its key elements:
- human like
- obedient
- can do everything a human can but better
- an attempt at replacing human life
taking all of this into account, as well as looking at how apple advertise their products in regards to language, i made a few different attempts at a script. however i decided on this one finally after a lot of attempts:
'Introducing, the new apple IHuman.
- Title passes as robot appears on screen -
a completely new and totally functional automated human
- as the structure of the robot appears on screen changing into the robotic hand -
Created from years of fine tuning and research from highly educated Apple Geniuses.
- whilst robotic hand is on the screen-
This new product introduces new cybernetic enhancements to make the new IHuman perfect for your everyday needs.
- the robot walks on from screen left -
introducing someone you can play with
- shows the robot playing table tennis, then him standing still -
Someone who listens
- shows the robot celebrating jumping up and down -
And can even celebrate with you!
- robot appears on screen stationary -
The new apple IHuman.
- robot disintegrates. reappears on screen central before scaling down to the left hand bottom corner, 'P.E.I.A' appears centre screen as the slogan appears underneath'
Perfectly Engineered, Industrial Automation.'
When shooting takes of how i wanted the script to be read, i again went back to watch previous apple adverts, and after looking through about 4 i discovered that in each one the voice over is american to relate back to America being the Corporate capital of the world, it shows the company to be large, international and high profile. and so i decided to read the script in an american accept to reflect on previous apple adverts. after 7 takes of me reading the advert i finally found the correct pitch, timbre and Rhythm to use in order to convey and upbeat and exciting new Product. after finally finding a take i am happy with, i put it into Audition and edited the reverb and pitch a little more to make it perfect before adding it to my final video along with the music.
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